Turnkey Online Store: What Is Included in the Cost and What the Real Timeline Looks Like in 2026
Budget transparency is a basic sign of a strong delivery process. In this article, we break down the budget structure for an online-store project, including analysis, design, frontend, backend, integrations, and testing. We also explain what influences timing and why our model avoids hidden payments.
Introduction: Why Nobody Can Honestly Name a Price for "A Store Like Wildberries"
Estimating a project without a specification is guesswork. What we can provide is a transparent framework showing where the final cost comes from. Most importantly, we fix the budget after the analysis phase rather than leaving you in uncertainty. Here is what e-commerce development looks like in 2026.
Section 1: Three Levels of Online Store Complexity and Their Cost
| Level | What it includes | Approximate cost | Timeline |
|---|---|---|---|
| Starter, MVP | Catalogue up to 500 products, basket, online payments, basic 1C integration, personal account, responsive design | from RUB 800,000 | 6-8 weeks |
| Business | Everything in MVP plus up to 5,000 products, advanced discount logic, CRM and telephony integration, delivery services, and extended analytics | from RUB 1,800,000 | 10-14 weeks |
| Custom | Custom architecture, highload, unique business logic, mobile app or PWA, AI recommendations | from RUB 3,500,000 | 16-24 weeks |
Section 2: What the Budget Is Made Of
- Analysis and product design, 10-15%. Requirement gathering, prototypes, and technical specification.
- Design, 15-20%. UI and UX, including all states.
- Frontend and backend, 40-50%. Layout, basket logic, account area, admin panel.
- Integrations, 10-20%. The more external systems are involved, the larger this part becomes.
- Testing and launch, 10%. Functional testing, load testing, and security checks.
Section 3: What Influences the Timeline
- The number of integrations.
- The amount of custom design work.
- Whether content is ready in time.
- Your approval speed. We provide access to the task tracker so you can see every stage and deadline.
Section 4: Our Promise, No Hidden Charges
Any work that falls outside the original specification but appears later is formalised through an additional agreement with a fixed cost. No surprises, no "we adjusted a few more things, please pay extra."
Conclusion: The Budget of an Online Store Is an Investment, Not a Cost Sink
A well-built store pays back through better conversion and stronger automation.
Want an accurate estimate for your project? Book a free briefing, and we will prepare a preliminary cost calculation within two days.
